The Beginner’s Guide to Metricool: What Is It and How to Use It

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Are you looking for ways to track and measure your online presence? If so, then Metricool could be the perfect solution for you! In this blog post, we’ll take a closer look at how Metricool can help make managing your online presence easier.

What is Metricool and How Does it Work?

Metricool is a comprehensive online marketing tool designed to help you measure and track your performance on different social media and paid platforms. It has a robust platform which is a web and social media analytics tool at its heart, but it has also branched out into encompassing many other features such as social media scheduling, link in bio, web analytics, and reporting. Additionally, Metricool is free for one brand and allows for multiple brand support. It also provides its users with a Social Inbox, Social Calendar, Social Wall, comprehensive Google Ads analysis, Canva integration, instant reports generation, performance analysis capabilities, and a social media competitor analysis feature.


Metricool’s Social Media Scheduling, Web Analytics, Link in Bio, and Reporting Features

Metricool’s social media scheduling, web analytics, link in bio, and reporting features are designed to help you stay on top of your digital content. With the SmartLinks feature, you can drive more people to your website by adding links to your posts and stories. The Brand Summary feature allows you to measure and track the performance of your social media profiles with ease. Additionally, you can create automated content lists and set a schedule for posting, plus use Canva and Metricool integration to design beautiful visuals for your posts. With Metricool, you can also generate instant reports and analyze your online ad campaigns. To top it off, the platform offers a comprehensive competitor analysis tool for comparing your performance against other brands in your industry.


Metricool’s Free Plan and Multiple Brand Support

Metricool’s Free Plan is a great option for businesses managing multiple brands, as it allows them to connect one brand associated with one profile of each social media platform. With the Free Plan, users can plan up to 50 posts per month across all of the brand’s profiles. Additionally, Metricool offers extra features beyond scheduling and analytics such as content planning and social media competitor analysis. This makes it an ideal platform for businesses looking to grow their online presence and make data-driven decisions.

Metricool’s Social Inbox, Social Calendar, and Social Wall Features

Metricool’s Social Inbox, Social Calendar, and Social Wall features are fully integrated with all major social media channels and ad platforms. With Metricool’s planner, users can plan content on major social networks weekly, monthly, and even annually. It also allows them to create a comprehensive posting plan and set long- and short-term goals in their content strategy. Metricool’s Social Walls provide a great way to monitor Instagram or Twitter hashtags in real-time and generate professional reports in a matter of minutes. Canva and Metricool are also integrated, allowing users to instantly create stunning visuals for their posts.


Metricool’s Comprehensive Google Ads Analysis

Metricool’s Comprehensive Google Ads Analysis allows users to create, manage and enhance their campaigns. With its Brand Summary feature, users can measure their social media profiles’ metrics and have comprehensive reports of their digital content such as Instagram, Facebook, Twitter, Google Business Profile, LinkedIn, TikTok, Facebook Ads, and Google Ads campaigns. Metricool also gives users control over managing their current Google and Facebook Ads campaigns and allows them to create and compare campaigns across both platforms. To top it off, Metricool provides performance analysis capabilities and social media competitor analysis features to help users make the most out of their online ad campaigns.

Canva and Metricool Integration

The integration between Canva and Metricool is one of the best features of the platform, allowing you to design your posts in Canva and schedule them with Metricool to be posted on multiple social media platforms at the best times. The integration helps streamline your workflow, making it easier to create visually appealing posts and quickly schedule them for posting. You can also take advantage of Metricool’s hashtag recommendation feature to make sure your posts reach the right audience, as well as its built-in photo editor and link-in bio feature.

Metricool’s Instant Reports Generation


Metricool’s Instant Reports Generation feature enables you to access and download your last 10 reports in an instant. You can also personalize these reports based on what your team or individual needs are. With this feature, you can quickly and effectively manage your social media accounts and generate data-driven insights to help you grow your business.

Metricool’s Performance Analysis Capabilities

Metricool’s performance analysis capabilities make it easy to measure the success of your digital content and campaigns. With Metricool, you can track the performance of your social media profiles, website, online ads, and more. It provides comprehensive analytics for your Facebook business page as well as powerful AB testing capabilities to help you optimize your content and campaigns. You can also use Metricool’s Social Inbox to monitor customer conversations, its Social Wall to curate user-generated content, and its Social Calendar to plan and schedule posts.

Metricool’s Social Media Competitor Analysis Feature

Metricool’s Social Media Competitor Analysis Feature is an invaluable tool for understanding the performance of your competitors and helps you stay ahead of the competition. This feature allows you to aggregate all the metrics of your social networks in a single block and compare them with your competitors. You can also import data from all the social media accounts that you have connected with Metricool, giving you a complete picture of their performance. This way, you can get insights into their strategies and improve your own campaigns.

Metricool’s Online Ad Campaign Measurement Features


Metricool’s Online Ad Campaign Measurement Features help you track, measure, and analyze the performance of your campaigns in real-time. With Metricool, you can get an in-depth view of your Quality Score and identify which components of your campaigns need to be improved to optimize your ads and reduce your cost per impression. Additionally, Metricool provides a complete overview of your Google Ads campaigns, enabling you to make informed decisions about your online ad strategy.

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